“El valor esencial de cualquier empresa es la pasión”

LA CONTRA LV IMA SANCHÍS 13/10/2012 – 00:00

.. Hay que mantener la calidad del producto, jamás rebajar costes a expensas de la calidad, porque además es precisamente en los periodos de crisis cuando la gente acude a los valores seguros. Uno no puede salir victorioso de una crisis, pero nunca nos han hundido.

./..

¿Todavía se coloca la lupa en el ojo?

Por supuesto, lo hago a menudo porque es mi pasión. Los mayores errores que he visto cometer en las empresas familiares es la pretensión de las nuevas generaciones de propietarios de superar al padre.

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Debes ser humilde, conocer tus debilidades y fortalezas y rodearte de gente que te ayude en lo que eres más débil. Y entender que como nueva generación eres garante de una estrategia.

¿A qué se refiere?
Yo no puedo hacer una línea de relojes Patek Philippe de plástico, pero estoy haciendo relojes con un mecanismo de silicio que está en la punta de las nuevas tecnologías.

Los relojes de pulsera ya no son necesarios.
Un reloj es una pieza de arte, y es muy agradable saber que algo funciona de forma mecánica, sin baterías, sin pilas, tictac, tictac…

Leer todo

 

 

 

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